Remediation: The Process

So much changes as companies try to navigate new mediums. While looking at the old Domino's website, it is clear that during their infancy stage, their content was not exactly the best. The first webpage for the pizza chain was created in 1996. Important information such as a menu, contact information, and deals were hard to find. It simply had a quote about pizza. The website looked very childlike, almost resembling a video game. It only contained a few images, none of which were the actual product, just cartoon replicas.

As the years went by it's clear that they grasped a better understanding of allowing what customers see to be more impactful. I believe their in store practices, such as offering deals, menu options, and store/employee capabilities, helped with this process. As years go by and menus change, the websites must also change to match the produce.

Today's website for the pizza franchise is 10x better than the website from 1996. The website grasps the customers attention with real life pictures of products, prices, deals, locator options, as well as steps for ordering desired meals. There is now even an option to have the website personalized once an account is created with the franchise. Trial and error with past and present techniques allows companies to better the content of information they make accessible for the world wide web. Content and practices of competitors also helps with this process. Companies constantly strive to be better than their competitors.